Awura
Abena

@awura abena, 5K followers IG | 9KTiktok


A purpose-driven entrepreneur and spokesperson for strategic professional development, with an expertise in soft skills on the workfloor for the upcoming generation. 

Awura is a multidisciplinary entrepreneur specializing in soft skills. With a background as a lawyer, founder of Creative Women Agency, and managing editor of Cosmopolitan, she brings experience across law, media, and startups.
As an advocate for Gen Z and Gen Alpha, she focuses on developing essential interpersonal communication skills. With over a decade of experience, her mission is to bridge the growing soft skills gap in a rapidly evolving, AI-powered job market—particularly in presentation, networking, and sales.

Think: presenting with impact, collaborating effectively, and selling with confidence. Awura doesn’t just teach these skills, she lives them. She’s led 100% Gen-Z teams, served as deputy editor-in-chief at the Netherlands’ largest Gen-Z media platform Cosmopolitan, and built a thriving community of over 10,000 ambitious young professionals.

Her work spans from speaking, training, and consulting, always with her signature eloquence, presence, and relatability. Alongside her work on stage, Awura also serves on the boards of multiple foundations supporting the generation of the future.

Whether she’s on stage, in strategy, or in service of her community, Awura leads with vision, quality, and purpose

Partners:
Squarespace, Kruidvat, Google, YouTube, Amsterdam Gemeente, L’Oreal, Fashion Week, Knab, Samsung, Lancôme, BOSS, Rexona, Late Night Talks, Rijksmuseum, FOAM, Van Gogh Museum, Soho House Amsterdam, Deloitte, Triodos, SPUI25, Rotterdam Business School, Hogeschool van Amsterdam, The Selfmade Summit, Universiteit Utrecht, Amsterdam University College, Plan Nederland, Action Aid, Wereldmuseum.

Publications:
Cosmopolitan, Het Parool, VOGUE, ELLE, Harper's Bazaar, Advocatie, SpotOn, &C Magazine, LINDA, LINDA.MEIDEN, NPO1.